| ID | 000046 |
| Call Number | 658.827/KAP/006263 |
| Title Proper | 24 Brand Mantras |
| Other Title Information | finding a place in the minds and hearts of consumers |
| Language | ENG |
| Author | Kapoor, Jagdeep |
| Publication | New Delhi, Response Books, 2001. |
| Description | Small |
| Standard Number | 0-7619-9525-0 |
| Price. Qualification | Rs.150/- |
| Classification Number | 658.827 |
| Key Words | Branding ; Brand Management |