ID | 000289 |
Call Number | 659.1/CHU/007994 |
Title Proper | Advertising Theory and Practice |
Language | ENG |
Author | Sethia, K C ; Chunawalla, S A ; Kumar, K J ; Subramanian, G V |
Edition Statement | 5th ed. |
Publication | Mumbai, Himalaya Publishing House, 2002. |
Description | 424p. |
Standard Number | 81-7493-955-5 |
Price. Qualification | Rs.375/- |
Classification Number | 659.1 |
Key Words | Advertising |