| ID | 000289 |
| Call Number | 659.1/CHU/007994 |
| Title Proper | Advertising Theory and Practice |
| Language | ENG |
| Author | Sethia, K C ; Chunawalla, S A ; Kumar, K J ; Subramanian, G V |
| Edition Statement | 5th ed. |
| Publication | Mumbai, Himalaya Publishing House, 2002. |
| Description | 424p. |
| Standard Number | 81-7493-955-5 |
| Price. Qualification | Rs.375/- |
| Classification Number | 659.1 |
| Key Words | Advertising |