| ID | 001254 |
| Call Number | 658.8/KAR/005373 |
| Title Proper | Connected marketing |
| Other Title Information | the viral,buzz and world of mouth revolution |
| Language | ENG |
| Author | Kirby, Justin ed |
| Publication | Oxford, Butterworth-Heinemann, 2006. |
| Description | xv,282p |
| Standard Number | 0-7506-6634-X |
| Price. Qualification | 395 |
| Classification Number | 658.8 |
| Key Words | Marketing ; Viral Marketing ; Word of Mouth advertising |