| ID | 002067 |
| Call Number | 658.8/LAN/002819 |
| Title Proper | Essentials of Marketing : Text & Case |
| Language | ENG |
| Author | Geoffry Lancaster ; Lester Massingham |
| Publication | london, McGraw-Hill Irwin Publishing, 1988. |
| Description | viii,430p+ Medium |
| Standard Number | 0-07-084181-0 |
| Price. Qualification | 17.95 |
| Classification Number | 658.8 |
| Key Words | Marketing ; Marketing- Case Studies |