| ID | 003639 |
| Call Number | 658.8/KIR/001326 |
| Title Proper | Lessons from a Chief Marketing Officer |
| Other Title Information | What it Takes to win in Consumer Marketing |
| Language | ENG |
| Author | Kirk, Bradford C |
| Publication | New Delhi, Tata McGrow-Hill Pub. Co. Ltd., 2003. |
| Description | xii,244p+ Medium |
| Standard Number | 0-07-059019-2 |
| Classification Number | 658.8 |
| Key Words | Marketing ; Marketing research ; Advertising Management ; Marketing-Management |