| ID | 004272 |
| Call Number | 658.8/KOT/000874 |
| Title Proper | Marketing management |
| Language | ENG |
| Author | Kotler, Philip ; Keller, Kevin Lane |
| Edition Statement | 12th ed. |
| Publication | New Delhi, Prentice -Hall of India Pvt Ltd, 2005. |
| Description | xxxvii,729p. |
| Standard Number | 81-203-2799-3 |
| Price. Qualification | Rs495/- |
| Classification Number | 658.8 |
| Key Words | Marketing ; Marketing Management |