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ID007182
Call Number352.748/KOT/009546
Title ProperMarketing in the Public Sector
Other Title Informationa roadmap for improved performance
LanguageENG
AuthorKotler, Philip ;  Lee, Nancy
PublicationNew Delhi,  Dorling Kindersley India Pvt. Ltd.,  2007.
Descriptionxv,332p
Standard Number81-317-0958-2
Price. QualificationRs.499/-
Classification Number352.748
Key WordsSocial Change ;  Administrative agencies - Marketing ;  Administrative agencies - Public Relation ;  Administrative agencies - Management ;  Public Administration - Citizen Particiption ;  Social Marketing


 
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Accession#Call#Current LocationStatusPolicyLocation
009546352.748/KOT/009546MainOn ShelfText