| ID | 007182 |
| Call Number | 352.748/KOT/009546 |
| Title Proper | Marketing in the Public Sector |
| Other Title Information | a roadmap for improved performance |
| Language | ENG |
| Author | Kotler, Philip ; Lee, Nancy |
| Publication | New Delhi, Dorling Kindersley India Pvt. Ltd., 2007. |
| Description | xv,332p |
| Standard Number | 81-317-0958-2 |
| Price. Qualification | Rs.499/- |
| Classification Number | 352.748 |
| Key Words | Social Change ; Administrative agencies - Marketing ; Administrative agencies - Public Relation ; Administrative agencies - Management ; Public Administration - Citizen Particiption ; Social Marketing |