| ID | 007507 |
| Call Number | 659.1/WEL/010248 |
| Title Proper | Advertising |
| Other Title Information | Principles and practice |
| Language | ENG |
| Author | Wells, William ; Burnett, John ; Moriarty, Sandra |
| Edition Statement | 6th ed. |
| Publication | New Delhi, Pearson Education, 2003. |
| Description | xxxii,599p |
| Standard Number | 81-7758-012-4 |
| Price. Qualification | 310 |
| Classification Number | 659.1 |
| Key Words | Advertising |