ID | 007507 |
Call Number | 659.1/WEL/010248 |
Title Proper | Advertising |
Other Title Information | Principles and practice |
Language | ENG |
Author | Wells, William ; Burnett, John ; Moriarty, Sandra |
Edition Statement | 6th ed. |
Publication | New Delhi, Pearson Education, 2003. |
Description | xxxii,599p |
Standard Number | 81-7758-012-4 |
Price. Qualification | 310 |
Classification Number | 659.1 |
Key Words | Advertising |