| ID | 007534 |
| Call Number | 659.1/JEF/010335 |
| Title Proper | Advertising |
| Language | ENG |
| Author | Yadin, Daniel ; Jefkins, Frank |
| Edition Statement | 4rth ed. |
| Publication | New Delhi, Pearson Education, 2006. |
| Description | 416p. |
| Standard Number | 81-317-0382-7 |
| Price. Qualification | 350/- |
| Classification Number | 659.1 |
| Key Words | Advertising |