| ID | 007537 |
| Call Number | 659.1/KAZ/010077 |
| Title Proper | Advertising and Sales Promotion |
| Language | ENG |
| Author | Kazmi, S H H ; Batra, Satish K |
| Edition Statement | 2nd ed. |
| Publication | New Delhi, Excel Books, 2004. |
| Description | xiii,633p. |
| Standard Number | 81-7446-394-1 |
| Price. Qualification | Rs. 325/- |
| Classification Number | 659.1 |
| Key Words | Advertising ; Sales and Promotion |