| ID | 007548 |
| Call Number | 658.8342/HAW/010550 |
| Title Proper | Consumer Behavior |
| Other Title Information | Building marketing strategy |
| Language | ENG |
| Author | Best, Roger J ; Coney, Kenneth A ; Mookerjee, Amit ; Hawkins, Del I |
| Edition Statement | 9th ed. |
| Publication | New Delhi, Tata McGraw Hill Publishing Co. Ltd., 2004. |
| Description | xxv,867p. |
| Standard Number | 0-07-060086-4 |
| Price. Qualification | 465/- |
| Classification Number | 658.8342 |
| Key Words | Consumer Behavior |