ID | 007548 |
Call Number | 658.8342/HAW/010550 |
Title Proper | Consumer Behavior |
Other Title Information | Building marketing strategy |
Language | ENG |
Author | Best, Roger J ; Coney, Kenneth A ; Mookerjee, Amit ; Hawkins, Del I |
Edition Statement | 9th ed. |
Publication | New Delhi, Tata McGraw Hill Publishing Co. Ltd., 2004. |
Description | xxv,867p. |
Standard Number | 0-07-060086-4 |
Price. Qualification | 465/- |
Classification Number | 658.8342 |
Key Words | Consumer Behavior |