| ID | 007594 |
| Call Number | 659.1/BEL/010009 |
| Title Proper | Advertising and Promotion |
| Other Title Information | integrated marketing communications perspective |
| Language | ENG |
| Author | Belch, George E |
| Edition Statement | 6th ed. |
| Publication | New Delhi, Tata McGraw Hill Publishing Co. Ltd., 2007. |
| Description | xxvi |
| Standard Number | 0-07-253676-4 |
| Price. Qualification | Rs.425/- |
| Classification Number | 659.1 |
| Key Words | Marketing ; Advertising |