| ID | 008153 |
| Call Number | 659.1/WEL |
| Title Proper | Advertising |
| Other Title Information | principles and practice |
| Language | ENG |
| Author | Wells, William ; Burnett, John ; Moriarty, Sandra |
| Edition Statement | 7th ed. |
| Publication | New Delhi, Prentice-Hall of India Pvt Ltd, 2007. |
| Description | xxix,592p. |
| Standard Number | 978-81-203-3304-8 |
| Price. Qualification | Rs.425/- |
| Classification Number | 659.1 |
| Key Words | Advertising |