| ID | 008768 |
| Call Number | 658.812/GAM/012585 |
| Title Proper | Up Close and Personal ? |
| Other Title Information | customer relationship marketing @ work |
| Language | ENG |
| Author | Stone, Merlin ; Gamble, Paul R ; Woodcock, Neil ; Foss, Nryan |
| Edition Statement | 3rd ed. |
| Publication | london, Kogan Page, 2007. |
| Description | xii,428p. |
| Standard Number | 0-7494-4911-Xx |
| Price. Qualification | Rs.495/- |
| Classification Number | 658.812 |
| Key Words | Relationship Marketing ; Customer Relations |