ID | 008772 |
Call Number | 658.56/LEH/012595 |
Title Proper | Brand Rejuvenation |
Other Title Information | how to protect, strengthen and add value to your brand to prevent it from ageing |
Language | ENG |
Author | Lehu, Jean-Marc |
Publication | london, Kogan Page, 2006. |
Description | xii,252p. |
Standard Number | 0-7494-4895-4 |
Price. Qualification | Rs.395/- |
Classification Number | 658.56 |
Key Words | Product Life Cycle ; Product Management |