| ID | 008911 |
| Call Number | 381.34/BAI/012805 |
| Title Proper | Aesthetics in Marketing |
| Language | ENG |
| Author | Baisya, Rajat K ; Das, G Ganesh |
| Publication | New Delhi, Response Books, 2008. |
| Description | 313p. |
| Standard Number | 978-0-7619-3595-7 |
| Price. Qualification | Rs.320/- |
| Classification Number | 381.34 |
| Key Words | Market Segmentation ; Consumers Preferences ; New Products ; Aesthetics |