| ID | 009143 |
| Call Number | 659.122/DEN/013156 |
| Title Proper | Advertising Handbook |
| Other Title Information | make a big impact with a small budget |
| Language | ENG |
| Author | Dennison, Dell |
| Edition Statement | 3rd ed. |
| Publication | Mumbai, Jaico Publishing House, 2006. |
| Description | xv,310p. |
| Standard Number | 81-7224-740-0 |
| Price. Qualification | Rs.195/- |
| Classification Number | 659.122 |
| Key Words | Advertising ; Management and auxiliary services ; Advertising and Public Relations |