| ID | 009177 |
| Call Number | 658.827/DOR/013192 |
| Title Proper | Case Studies on Branding to Compete |
| Other Title Information | leading brands and their strategies |
| Language | ENG |
| Author | John, Doris Rajakumari Ed. |
| Publication | Hyderabad, ICFAI Books, 2008. |
| Description | v,329p. |
| Standard Number | 978-81-314-2061-4 |
| Price. Qualification | Rs.1000/- |
| Classification Number | 658.827 |
| Key Words | Management and auxiliary services ; Brands and Trademarks ; Marketing of Distribution |