ID | 009377 |
Call Number | 658.8/KOT/013498 |
Title Proper | Marketing Management |
Other Title Information | south asian perspective |
Language | ENG |
Author | Kotler, Philip ; Keller, Kevin Lane ; Koshy, Abraham ; Jha, Mitileshwar |
Edition Statement | 13th ed. |
Publication | New Delhi, Pearson Education, 2009. |
Description | xiv,647p. |
Standard Number | 978-81-317-1683-0 |
Price. Qualification | Rs.575/- |
Classification Number | 658.8 |
Key Words | Marketing Management ; Marketing -Communication ; Marketing-Brand |