| ID | 009377 |
| Call Number | 658.8/KOT/013498 |
| Title Proper | Marketing Management |
| Other Title Information | south asian perspective |
| Language | ENG |
| Author | Kotler, Philip ; Keller, Kevin Lane ; Koshy, Abraham ; Jha, Mitileshwar |
| Edition Statement | 13th ed. |
| Publication | New Delhi, Pearson Education, 2009. |
| Description | xiv,647p. |
| Standard Number | 978-81-317-1683-0 |
| Price. Qualification | Rs.575/- |
| Classification Number | 658.8 |
| Key Words | Marketing Management ; Marketing -Communication ; Marketing-Brand |