| ID | 009389 |
| Call Number | 659.113/SPR/013916 |
| Title Proper | Ads to Icons |
| Other Title Information | how advertising succeeds in a multimedia age |
| Language | ENG |
| Author | Springer, Paul |
| Publication | United States, Kogan Page Limited, 2007. |
| Description | xviii,379p. |
| Standard Number | 0-7494-5167-X |
| Price. Qualification | Rs.595/- |
| Classification Number | 659.113 |
| Key Words | Advertising-case studies ; Advertising campaigns |