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ID009396
Call Number658.834/STO/013938
Title ProperConsumer Insight
Other Title Informationhow to use data and market research to get closer to your customer
LanguageENG
AuthorStone, Merlin ;  Bond, Alison ;  Foss, Bryan
PublicationUnited Kingdom,  Kogan Page Limited,  2004.
Descriptionxv,288p.
Standard Number0-7494-4447-9
Price. QualificationRs.325/-
Classification Number658.834
Key WordsMarketing research ;  Customer Relations ;  Database Marketing


 
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Accession#Call#Current LocationStatusPolicyLocation
013938658.834/STO/013938MainOn ShelfText