| ID | 009606 |
| Call Number | 658.819/WIL/014105 |
| Title Proper | Fundamentals and Practice of Marketing |
| Language | ENG |
| Author | Wilmsurst, John |
| Publication | New Delhi, Viva Books Pvt Ltd, 1999. |
| Description | ix,324p. |
| Standard Number | 81-7649079-2 |
| Price. Qualification | Rs.195/- |
| Classification Number | 658.819 |
| Key Words | Marketing ; Marketing research |