| ID | 009721 |
| Call Number | 791.40688/LEH/013785 |
| Title Proper | Branded Entertainment |
| Other Title Information | product placement and brand strategy in the entertainment business |
| Language | ENG |
| Author | Lehu, Jean-Marc |
| Publication | london, Kogan Page Limited, 2007. |
| Description | ix,266p. |
| Standard Number | 0-7494-5151-3 |
| Price. Qualification | Rs.395/- |
| Classification Number | 791.40688 |
| Key Words | Product Management ; Product Placement in mass media |