ID | 009721 |
Call Number | 791.40688/LEH/013785 |
Title Proper | Branded Entertainment |
Other Title Information | product placement and brand strategy in the entertainment business |
Language | ENG |
Author | Lehu, Jean-Marc |
Publication | london, Kogan Page Limited, 2007. |
Description | ix,266p. |
Standard Number | 0-7494-5151-3 |
Price. Qualification | Rs.395/- |
Classification Number | 791.40688 |
Key Words | Product Management ; Product Placement in mass media |