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ID009721
Call Number791.40688/LEH/013785
Title ProperBranded Entertainment
Other Title Informationproduct placement and brand strategy in the entertainment business
LanguageENG
AuthorLehu, Jean-Marc
Publicationlondon,  Kogan Page Limited,  2007.
Descriptionix,266p.
Standard Number0-7494-5151-3
Price. QualificationRs.395/-
Classification Number791.40688
Key WordsProduct Management ;  Product Placement in mass media


 
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Accession#Call#Current LocationStatusPolicyLocation
013785791.40688/LEH/013785MainOn ShelfText