| ID | 009777 |
| Call Number | 658.8/RAJ/013666 |
| Title Proper | Fundamentals of Marketing |
| Language | ENG |
| Author | Raju, M S ; Rao, J V Prabhakara ; Madhavilatha, K |
| Publication | New Delhi, Excel Books, 2008. |
| Description | xiv,174p. |
| Standard Number | 978-81-7446-623-5 |
| Price. Qualification | Rs.160/- |
| Classification Number | 658.8 |
| Key Words | Marketing Management ; Marketing Environment ; Technology Change |