| ID | 009852 |
| Call Number | 658.81222/KUM/013557 |
| Title Proper | Customer Relationship Management |
| Other Title Information | concepts and application |
| Language | ENG |
| Author | Kumar, Alok ; Sinha, Chhabi ; Sharma, Rakesh |
| Publication | New Delhi, Bizantra ,An Imprint of Dreamtech Press., 2008. |
| Description | xviii,350p. |
| Standard Number | 81-7722-622-3 |
| Price. Qualification | Rs.295/- |
| Classification Number | 658.81222 |
| Key Words | Relationship Marketing ; Consumer Preferences ; Customer Relations-Data Processing |