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ID009870
Call Number658.802/KIM/013542
Title ProperBlue Ocean Strategy
Other Title Informationhow to create uncontested market space and amke the competition irrelevant
LanguageENG
AuthorKim, W Chan ;  Mauborgne, Renee
PublicationBoston,  Harward Business School Presss,  2005.
Descriptionxv,240p.
Standard Number1-59139-619-0
Price. QualificationRs.1554/-
Classification Number658.802
Key WordsMarket Segmentation ;  New Product


 
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Accession#Call#Current LocationStatusPolicyLocation
013542658.802/KIM/013542MainOn ShelfText