| ID | 009914 |
| Call Number | 658.8/BUS/014029 |
| Title Proper | Marketing |
| Language | ENG |
| Author | Business Essentials |
| Publication | New Delhi, Viva Books Pvt Ltd, 2009. |
| Description | viii,500p. |
| Standard Number | 81-309-1085-3 |
| Price. Qualification | Rs.495/- |
| Classification Number | 658.8 |
| Key Words | Marketing ; Marketing Mix, International Marketing |