| ID | 010580 |
| Call Number | 658.827/AAK |
| Title Proper | Building Strong Brands |
| Language | ENG |
| Author | Aaker, David A |
| Publication | london, Simon & Schuster UK Ltd., 2002. |
| Description | ix,380p. |
| Standard Number | 978-0-7432-3213-5 |
| Price. Qualification | Rs.724/- |
| Classification Number | 658.827 |
| Key Words | Brand Management ; Marketing Management ; Intangible Property-Valuation Management |