| ID | 010637 |
| Call Number | 658.830151/FAR/100242 |
| Title Proper | Marketing Metrics |
| Other Title Information | 50+ metrics every executive should master |
| Language | ENG |
| Author | Farris, Paul W ; Bendle, Neil T ; Pfeifer, Phillip E ; Reibstein, David J |
| Publication | New Delhi, Dorling Kindersley (India) Pvt. Ltd.(Pearson Education), 2006. |
| Description | xvi,359p. |
| Standard Number | 81-7758-490-1 |
| Price. Qualification | Rs.599/- |
| Classification Number | 658.830151 |
| Key Words | Marketing research ; Mathematcial Model-Marketing |