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ID010637
Call Number658.830151/FAR/100242
Title ProperMarketing Metrics
Other Title Information50+ metrics every executive should master
LanguageENG
AuthorFarris, Paul W ;  Bendle, Neil T ;  Pfeifer, Phillip E ;  Reibstein, David J
PublicationNew Delhi,  Dorling Kindersley (India) Pvt. Ltd.(Pearson Education),  2006.
Descriptionxvi,359p.
Standard Number81-7758-490-1
Price. QualificationRs.599/-
Classification Number658.830151
Key WordsMarketing research ;  Mathematcial Model-Marketing


 
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Accession#Call#Current LocationStatusPolicyLocation
100242658.830151/FAR/100242MainOn ShelfText