| ID | 010698 |
| Call Number | 658.8/KOT/014851 |
| Title Proper | Marketing Management |
| Other Title Information | A South Asian Perspective |
| Language | ENG |
| Author | Kotler, Philip ; Keller, Kevin Lane ; Koshy, Abraham ; Jha, Mithileshwar |
| Edition Statement | 13 th ed. |
| Publication | India, Dorling Kindersley Pvt.Ltd. Pearson Prentice Hall, 2009. |
| Description | xlvii,647,i28 |
| Standard Number | 978-81-317-1683-0 |
| Price. Qualification | Rs.650/- |
| Classification Number | 658.8 |
| Key Words | Marketing- Asia ; Marketing- Asia - Management |