ID | 010698 |
Call Number | 658.8/KOT/014851 |
Title Proper | Marketing Management |
Other Title Information | A South Asian Perspective |
Language | ENG |
Author | Kotler, Philip ; Keller, Kevin Lane ; Koshy, Abraham ; Jha, Mithileshwar |
Edition Statement | 13 th ed. |
Publication | India, Dorling Kindersley Pvt.Ltd. Pearson Prentice Hall, 2009. |
Description | xlvii,647,i28 |
Standard Number | 978-81-317-1683-0 |
Price. Qualification | Rs.650/- |
Classification Number | 658.8 |
Key Words | Marketing- Asia ; Marketing- Asia - Management |