| ID | 010952 |
| Call Number | 658.83/RAY |
| Title Proper | Case Studies on Competitive Strategy |
| Other Title Information | head on vs maneuver |
| Language | ENG |
| Author | Ray, Kumar Satyaki Ed. ; Mukherjee, Arindam Ed. |
| Publication | Hyderabad, ICFAI Books, 2008. |
| Description | v,284p. |
| Standard Number | 978-81-314-2054-6 |
| Price. Qualification | Rs.875/- |
| Classification Number | 658.83 |
| Key Words | Competitive-Marketing Still ; Consumer Preferences-Study ; Market Research and Analysis |