ID | 010952 |
Call Number | 658.83/RAY |
Title Proper | Case Studies on Competitive Strategy |
Other Title Information | head on vs maneuver |
Language | ENG |
Author | Ray, Kumar Satyaki Ed. ; Mukherjee, Arindam Ed. |
Publication | Hyderabad, ICFAI Books, 2008. |
Description | v,284p. |
Standard Number | 978-81-314-2054-6 |
Price. Qualification | Rs.875/- |
Classification Number | 658.83 |
Key Words | Competitive-Marketing Still ; Consumer Preferences-Study ; Market Research and Analysis |