| ID | 011284 |
| Call Number | 658.8/LOD |
| Title Proper | Marketing that Works |
| Other Title Information | how entrepreneurial marketing can add sustainable value to any sized company |
| Language | ENG |
| Author | Lodish, Leonard M ; Morgan, Howard L ; Archambeau, Shellye |
| Publication | New Delhi, Dorling Kindersley (India) Pvt. Ltd.(Pearson Education), 2007. |
| Description | xv,318p |
| Standard Number | 81-317-1377-6 |
| Price. Qualification | Rs.499/- |
| Classification Number | 658.8 |
| Key Words | Entrepreneurship ; Marketing-Management ; New Business Enterprises-Management ; Business Enterprises-Management |