| ID | 011287 |
| Call Number | 658.409/MAR |
| Title Proper | Big Winners and Big Losers |
| Other Title Information | 4 secrets of long-term business success and failure |
| Language | ENG |
| Author | Marcus, Alfred A |
| Publication | New Delhi, Dorling Kindersley (India) Pvt. Ltd.(Pearson Education), 2006. |
| Description | xxv,396p. |
| Standard Number | 81-7758-796-X |
| Price. Qualification | Rs.499/- |
| Classification Number | 658.409 |
| Key Words | Management ; Strategic Planning ; Industrial Management-Case Studies ; Business Failures ; Success in Business-Case Studies ; Corporation-Case Studies |