| ID | 011548 |
| Call Number | 658.827/KUM |
| Title Proper | Managing Indian Brands |
| Other Title Information | marketing concepts and strategies |
| Language | ENG |
| Author | Kumar, S Ramesh |
| Edition Statement | @nd ed. |
| Publication | Noida, Vikas Publishing House Pvt. Ltd., 2005. |
| Description | xi,356p. |
| Standard Number | 81-259-1308-4 |
| Price. Qualification | Rs.385/- |
| Classification Number | 658.827 |
| Key Words | Brands-India ; Marketing Strategies |