| ID | 011567 |
| Call Number | 658.827/MOO |
| Title Proper | Brand Management |
| Other Title Information | indian context |
| Language | ENG |
| Author | Moorthi, Y L R |
| Publication | Noida, Vikas Publishing House Pvt. Ltd., 2003. |
| Description | xi,171p. |
| Standard Number | 81-259-1427-7 |
| Price. Qualification | Rs.275/- |
| Classification Number | 658.827 |
| Key Words | Brand Equity ; Brand Success |