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ID011716
Call Number658.84/GOP
Title ProperIntegrated Marketing Communication
Other Title Informationconcepts and cases
LanguageENG
AuthorGopalakrishnan P S Ed.
Edition Statement1st ed.
PublicationHyderabad,  ICFAI University Press,  2008.
Descriptionx,188p.
Standard Number81-314-1399-3
Price. QualificationRs.400/-
Classification Number658.84
Key WordsMarketing Management ;  Integrated Marketing Communication


 
Circulation
Accession#Call#Current LocationStatusPolicyLocation
015982658.84/GOP 015982MainOn ShelfText