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ID011779
Call Number658.8/KAP
Title ProperLuxury Strategy
Other Title Informationbreak the rules of marketing to build luxury brands
LanguageENG
AuthorKapferer, J N ;  Bastien, V
Publicationlondon,  Kogan Page India,  2009.
Descriptionx,323p.
Standard Number978-0-7494-5699-3
Price. QualificationRs.450/-
Classification Number658.8
Key WordsProduct Management ;  Luxuries-Marketing ;  Luxury Goods Industry


 
Circulation
Accession#Call#Current LocationStatusPolicyLocation
016181658.8/KAP 016181MainOn ShelfText