| ID | 011779 |
| Call Number | 658.8/KAP |
| Title Proper | Luxury Strategy |
| Other Title Information | break the rules of marketing to build luxury brands |
| Language | ENG |
| Author | Kapferer, J N ; Bastien, V |
| Publication | london, Kogan Page India, 2009. |
| Description | x,323p. |
| Standard Number | 978-0-7494-5699-3 |
| Price. Qualification | Rs.450/- |
| Classification Number | 658.8 |
| Key Words | Product Management ; Luxuries-Marketing ; Luxury Goods Industry |