ID | 011779 |
Call Number | 658.8/KAP |
Title Proper | Luxury Strategy |
Other Title Information | break the rules of marketing to build luxury brands |
Language | ENG |
Author | Kapferer, J N ; Bastien, V |
Publication | london, Kogan Page India, 2009. |
Description | x,323p. |
Standard Number | 978-0-7494-5699-3 |
Price. Qualification | Rs.450/- |
Classification Number | 658.8 |
Key Words | Product Management ; Luxuries-Marketing ; Luxury Goods Industry |