| ID | 011877 |
| Call Number | 658.812/MCK |
| Title Proper | What customers Really want |
| Other Title Information | how to bridge the gap between what your organization offers and what your clients crave |
| Language | ENG |
| Author | McKain, Scott |
| Publication | USA, Nelson Business, 2005. |
| Description | xxviii,195p. |
| Standard Number | 0-7852-1198-5 |
| Price. Qualification | Rs.1075/- |
| Classification Number | 658.812 |
| Key Words | Consumer Behavior ; Relationship Marketing ; Organizational Effectiveness ; Customer Relations-Management ; Marketing-Psychology aspect ; Customer Services-Management |