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ID011880
Call Number658.802/KIM
Title ProperBlue Ocean Strategy
Other Title Informationhow to create uncontested market space and make the competition irrelevant
LanguageENG
AuthorKim, W Chan ;  Mauborgne, Renee
PublicationBoston,  Harward Businees School Press,  2005.
Descriptionxv,240p.
Standard Number978-1-59139-619-2
Price. QualificationRs.995/-
Classification Number658.802
Key WordsMarket Segmentation ;  New Product


 
Circulation
Accession#Call#Current LocationStatusPolicyLocation
016268658.802/KIM 016268MainOn ShelfText