| ID | 011880 |
| Call Number | 658.802/KIM |
| Title Proper | Blue Ocean Strategy |
| Other Title Information | how to create uncontested market space and make the competition irrelevant |
| Language | ENG |
| Author | Kim, W Chan ; Mauborgne, Renee |
| Publication | Boston, Harward Businees School Press, 2005. |
| Description | xv,240p. |
| Standard Number | 978-1-59139-619-2 |
| Price. Qualification | Rs.995/- |
| Classification Number | 658.802 |
| Key Words | Market Segmentation ; New Product |