| ID | 011891 |
| Call Number | 670.427/GIL |
| Title Proper | Markets of One |
| Other Title Information | creating customer-unique value through mass customization |
| Language | ENG |
| Author | Gilmore, James H Ed. ; Pine, B Joseph Ed. |
| Publication | Boston, Harward Businees School Press, 2000. |
| Description | xxv,210p. |
| Standard Number | 1-57851-238-7 |
| Price. Qualification | Rs.1200/- |
| Classification Number | 670.427 |
| Key Words | Product Management ; Relationship Marketing ; Flexible manufacturing systems |