ID | 011891 |
Call Number | 670.427/GIL |
Title Proper | Markets of One |
Other Title Information | creating customer-unique value through mass customization |
Language | ENG |
Author | Gilmore, James H Ed. ; Pine, B Joseph Ed. |
Publication | Boston, Harward Businees School Press, 2000. |
Description | xxv,210p. |
Standard Number | 1-57851-238-7 |
Price. Qualification | Rs.1200/- |
Classification Number | 670.427 |
Key Words | Product Management ; Relationship Marketing ; Flexible manufacturing systems |