| ID | 012056 |
| Call Number | 658.8/MOS/016466 |
| Title Proper | Selling Blue Elephants |
| Other Title Information | How to make great products that people want before they even know they want them |
| Language | ENG |
| Author | Gofman, Alex ; Moskowitz,Howard R. |
| Edition Statement | 1 st ed |
| Publication | India, Dorling Kindersley India Pvt Ltd- Pearson power, 2007. |
| Description | xvi,252p |
| Standard Number | 81-317-1374-1 |
| Price. Qualification | Rs.499/- |
| Classification Number | 658.8 |
| Key Words | Marketing ; New Product |