| ID | 012111 |
| Call Number | 658.827/ PAT/016366 |
| Title Proper | Branding |
| Other Title Information | Concepts & Process |
| Language | ENG |
| Author | Pati, Debashis |
| Edition Statement | First Ed. |
| Publication | New Delhi, Macmillan Publishers India Ltd., 2009. |
| Description | xi, 210p. |
| Standard Number | 978-0333-93715-0 |
| Price. Qualification | Rs. 260/- |
| Classification Number | 658.827/ PAT/ 016366 |
| Key Words | Marketing Management ; Brand Marketing |