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ID012198
Call Number658.827/ HOL/016289
Title ProperThe Global Brand
Other Title InformationHow to create and develop lasting brand value in the world market
LanguageENG
AuthorHollis, Nigel
Edition StatementFirst ed.
PublicationNew Yark,  Palgrave Macmillan,  2008.
Descriptionxvii, 254p.
Standard Number978-0-230-60622-7
Price. QualificationRs. 1220/-
Classification Number658.827/ HOL/ 016289
Key WordsBrand Name Products ;  Branding - Marketing


 
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Accession#Call#Current LocationStatusPolicyLocation
016289658.827/ HOL/016289MainOn ShelfText