| ID | 012371 |
| Title Proper | Advertising & Sales Promotion |
| Language | ENG |
| Author | Kazmi, S H H ; Batra, Satish K |
| Edition Statement | 3rd Ed. |
| Publication | New Delhi, Excel Books, 2010. |
| Description | 660p |
| Standard Number | 978-81-7446-639-6 |
| Price. Qualification | Rs.325/- |
| Key Words | Advertising ; Sales Promotion |