ID | 012464 |
Call Number | 659.1/BEL |
Title Proper | Advertising and Promotion |
Language | ENG |
Author | Belch, George E ; Belch, Michael A |
Edition Statement | 6th Ed. |
Publication | New Delhi, Tata McGraw Hill Publishing Co. Ltd., 2004. |
Description | 779p |
Standard Number | 0-07-058194-0 |
Classification Number | 659.1 |