| ID | 012744 |
| Call Number | 658.8342/SCH |
| Title Proper | Consumer Behavior |
| Language | ENG |
| Author | Schiffman, Leon G ; Kanuk, Leslie Lazar |
| Edition Statement | 9th ed. |
| Publication | New Delhi, Pearson Education, 2007. |
| Description | 581p. |
| Standard Number | 81-7758-999-7 |
| Price. Qualification | 275/- |
| Classification Number | 658.8342 |
| Key Words | Consumer Behavior |