ID | 012744 |
Call Number | 658.8342/SCH |
Title Proper | Consumer Behavior |
Language | ENG |
Author | Schiffman, Leon G ; Kanuk, Leslie Lazar |
Edition Statement | 9th ed. |
Publication | New Delhi, Pearson Education, 2007. |
Description | 581p. |
Standard Number | 81-7758-999-7 |
Price. Qualification | 275/- |
Classification Number | 658.8342 |
Key Words | Consumer Behavior |