| ID | 012776 |
| Call Number | MAT/010458 |
| Title Proper | Brand Management |
| Language | ENG |
| Author | Mathur, U. C. |
| Publication | New Delhi, MacMillan India Ltd., 2006. |
| Description | 173p Cub No. 82 |
| Standard Number | 9781403930170 |
| Price. Qualification | Rs. 195/- |
| Classification Number | 658.827 |
| Key Words | Marketing Management ; Brand Advertising ; Brand- Case Studies |