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ID012851
Call Number658.407/HBR
Title ProperConsumer behavior and marketing strategy
LanguageENG
AuthorHarvard Business Review ;  Business Review Harvard ;  Peter, J. Paul ;  Olson, Jerry C.
Edition Statement7th ed.
PublicationNew Delhi,  Tata McGraw-Hill,  2006.
Descriptionxvi, 579p.
Standard Number0-07-060158-5
Classification Number658.407
Key WordsMarketing strategy ;  Consumer Behavior


 
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Accession#Call#Current LocationStatusPolicyLocation
005804658.407/HBR 005804MainOn ShelfText