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ID013066
Call Number658.8/WES/ 017271/
Title ProperStrategic Marketing
Other Title InformationCreating Competitive Advantage
LanguageENG
AuthorWest, Douglas ;  Ford, John ;  Ibrahim, Essam
Edition StatementSecond Ed.
PublicationNew York,  Oxford University Press,  2011.
DescriptionXXVI, 585p.
Standard Number978-0-19-964260-1
Price. QualificationRs.410/-
Classification Number658.8/WES/ 017271
Key WordsMarketing Management ;  Marketing Strategies


 
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Accession#Call#Current LocationStatusPolicyLocation
017271658.8/WES/ 017271/017271MainOn ShelfText