ID | 013510 |
Call Number | 658.827/CHU |
Title Proper | Compendium of Brand Management |
Language | ENG |
Author | Chunawalla, S A |
Edition Statement | 4th Ed. |
Publication | Mumbai, Himalaya Publishing House, 2011. |
Description | 337p |
Standard Number | 978-93-5024-482-1 |
Price. Qualification | Rs. 275/- |
Classification Number | 658.827 |
Key Words | Marketing Management ; Brand Management |